Contemporary cases in consumer behavior / Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk

Contemporary cases in consumer behavior / Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk

Bibliographic Details
Main Author: Blackwell, Roger D.
Format: Book
Language:English
Published: Chicago Dryden Press c1985
Edition:Rev. Ed.
Subjects:
Consumers > Case studies.
I. Title.
Marketing research > Case studies.