Schewe, C. D. (1983). Marketing: Concepts and applications. McGraw-Hill.
Cita Chicago (17th ed.)Schewe, Charles D. Marketing: Concepts and Applications. New York: McGraw-Hill, 1983.
Cita MLA (9th ed.)Schewe, Charles D. Marketing: Concepts and Applications. McGraw-Hill, 1983.
Atenció: Aquestes cites poden no estar 100% correctes.