Simmonds, K. (1982). Strategy and marketing: A case approach / Kenneth Simmonds, editor. Allan.
Chicago Style (17th ed.) CitationSimmonds, Kenneth. Strategy and Marketing: A Case Approach / Kenneth Simmonds, Editor. Oxford: Allan, 1982.
MLA (9th ed.) CitationSimmonds, Kenneth. Strategy and Marketing: A Case Approach / Kenneth Simmonds, Editor. Allan, 1982.
Warning: These citations may not always be 100% accurate.