McCarthy, E. J. (1985). Basic marketing: A managerial approach. National Book Store.
Chicago Style (17th ed.) CitationMcCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Manila: National Book Store, 1985.
MLA (9th ed.) CitationMcCarthy, E. Jerome. Basic Marketing: A Managerial Approach. National Book Store, 1985.
Warning: These citations may not always be 100% accurate.