TY - BOOK T1 - Principles of marketing A1 - Kotler, Philip LA - English PP - Manila PB - National Book Store YR - 1983 ED - 2nd ed. UL - https://tuklas.up.edu.ph/Record/UP-99796217602501832 OP - 676 NO - Reprint of the same ed. published by Prentice-Hall, Englewood Cliffs, N. J. CN - HF 5415 K687 1983 KW - Marketing. ER -