APA (7th ed.) Citation

Kotler, P. (1983). Principles of marketing (2nd ed.). National Book Store.

Chicago Style (17th ed.) Citation

Kotler, Philip. Principles of Marketing. 2nd ed. Manila: National Book Store, 1983.

MLA (9th ed.) Citation

Kotler, Philip. Principles of Marketing. 2nd ed. National Book Store, 1983.