APA (7th ed.) Citation

(1984). Consumer behavior for marketing managers / edited by Ian Penwick, John A. Quelch. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Consumer Behavior for Marketing Managers / Edited by Ian Penwick, John A. Quelch. Boston: Allyn and Bacon, 1984.

MLA (9th ed.) Citation

Consumer Behavior for Marketing Managers / Edited by Ian Penwick, John A. Quelch. Allyn and Bacon, 1984.