Lilien, G. L., & Kotler, P. :. M. d. m. (1983). Marketing decision making: A model-building approach. Harper & Row.
Dyfyniad Arddull ChicagoLilien, Gary L., and Philip : Marketing decision making Kotler. Marketing Decision Making: A Model-building Approach. New York: Harper & Row, 1983.
Dyfyniad MLALilien, Gary L., and Philip : Marketing decision making Kotler. Marketing Decision Making: A Model-building Approach. Harper & Row, 1983.
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