Strategic market planning problems and analytical approaches

Strategic market planning problems and analytical approaches

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Dades bibliogràfiques
Autor principal: Abell, Derek F.
Altres autors: Hammond, John S. 1937-
Format: Llibre
Idioma:English
Publicat: Englewood Cliffs, N. J. Prentice-Hall c1979.
Matèries:
Marketing management.
Marketing management > Case studies.