Marketing research : applications and problems / edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford.

Marketing research : applications and problems / edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford.

Bibliographic Details
Format: Book
Language:English
Published: Chichester Wiley c1982
Subjects:
I. Jain, Arun K.
Marketing research > Addresses, essays, lectures.