APA (7th ed.) Citation

(1982). Marketing research: Applications and problems / edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford. Wiley.

Chicago Style (17th ed.) Citation

Marketing Research: Applications and Problems / Edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford. Chichester: Wiley, 1982.

MLA (9th ed.) Citation

Marketing Research: Applications and Problems / Edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford. Wiley, 1982.

Warning: These citations may not always be 100% accurate.