APA (7th ed.) Citation

Boyd, H. W. (1981). Marketing research: TEXT and CASES / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch (5th ed.). Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W. Marketing Research: TEXT and CASES / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch. 5th ed. Homewood, Ill: Irwin, 1981.

MLA (9th ed.) Citation

Boyd, Harper W. Marketing Research: TEXT and CASES / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch. 5th ed. Irwin, 1981.