Hughes, G. D. (1978). Marketing management: A planning approach. Addison-Wesley.
Chicago Style (17th ed.) CitationHughes, George David. Marketing Management: A Planning Approach. Reading, Mass: Addison-Wesley, 1978.
MLA (9th ed.) CitationHughes, George David. Marketing Management: A Planning Approach. Addison-Wesley, 1978.
Warning: These citations may not always be 100% accurate.