APA (7th ed.) Citation

Luck, D. J., Wales, H. G., Taylor, D. A., & Rubin, R. S. (1979). Marketing research. National Book Store.

Chicago Style (17th ed.) Citation

Luck, David J., Hugh G. Wales, Donald A. Taylor, and Ronald S. Rubin. Marketing Research. Manila, Philippines: National Book Store, 1979.

MLA (9th ed.) Citation

Luck, David J., et al. Marketing Research. National Book Store, 1979.