APA (7th ed.) Citation

Tull, D. S., & Hawkins, D. I. (1980). Marketing research: Measurement and method ; a text with cases /Donald S. Tull (2d ed.). Macmillan Pub.

Chicago Style (17th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method ; a Text with Cases /Donald S. Tull. 2d ed. New York: Macmillan Pub, 1980.

MLA (9th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method ; a Text with Cases /Donald S. Tull. 2d ed. Macmillan Pub, 1980.