APA (7th ed.) Citation

Cundiff, E. W. (1973). Fundamentals of modern marketing. Prentice-Hall.

Chicago Style (17th ed.) Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. Englewood Cliffs, N. J: Prentice-Hall, 1973.

MLA (9th ed.) Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. Prentice-Hall, 1973.