Cita APA (7th ed.)

Sturdivant, F. D. (1971). Perspectvies in marketing management: Readings. Scott.

Cita Chicago (17th ed.)

Sturdivant, Frederick D. Perspectvies in Marketing Management: Readings. Glenview, lll: Scott, 1971.

Cita MLA (9th ed.)

Sturdivant, Frederick D. Perspectvies in Marketing Management: Readings. Scott, 1971.