APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (1987). Consumer behavior (3rd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1987.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 3rd ed. Prentice-Hall, 1987.