APA (7th ed.) Citation

Schaffir, K. H. (1973). Marketing information systems / K. H. Schaffir [and] H. George Trentin. AMACOM.

Chicago Style (17th ed.) Citation

Schaffir, Kurt H. Marketing Information Systems / K. H. Schaffir [and] H. George Trentin. [New York]: AMACOM, 1973.

MLA (9th ed.) Citation

Schaffir, Kurt H. Marketing Information Systems / K. H. Schaffir [and] H. George Trentin. AMACOM, 1973.

Warning: These citations may not always be 100% accurate.