Schaffir, K. H. (1973). Marketing information systems / K. H. Schaffir [and] H. George Trentin. AMACOM.
Chicago Style (17th ed.) CitationSchaffir, Kurt H. Marketing Information Systems / K. H. Schaffir [and] H. George Trentin. [New York]: AMACOM, 1973.
MLA (9th ed.) CitationSchaffir, Kurt H. Marketing Information Systems / K. H. Schaffir [and] H. George Trentin. AMACOM, 1973.
Warning: These citations may not always be 100% accurate.