Marketing decisions : a Bayesian approach / B. M. Enis, Charles L. Broome

Marketing decisions : a Bayesian approach / B. M. Enis, Charles L. Broome

Detalhes bibliográficos
Autor principal: Enis, Ben M.
Formato: Livro
Idioma:English
Publicado em: Aylesbury, Bucks International Textbook c1973
Assuntos:
Bayesian statistical decision theory.
I. Broome, Charles L., 1925- joint auth.
II. Title.
Marketing research.