Getting partnering right how market leaders are creating long-term competitive advantage

Getting partnering right how market leaders are creating long-term competitive advantage

Bibliografske podrobnosti
Glavni avtor: Rackham, Neil
Drugi avtorji: Friedman, Lawrence, Ruff, Richard
Format: Knjiga
Jezik:English
Izdano: New York McGraw-Hill c1996.
Teme:
Strategic alliances (Business).
Partnership.
Interorganizational relations.
Competition.