Getting partnering right how market leaders are creating long-term competitive advantage

Detalhes bibliográficos
Autor principal:	Rackham, Neil
Outros Autores:	Friedman, Lawrence, Ruff, Richard
Formato:	Livro
Idioma:	English
Publicado em:	New York McGraw-Hill c1996.
Assuntos:	Strategic alliances (Business). Partnership. Interorganizational relations. Competition.