Cita APA (7a ed.)

Kennedy, S. H., & Corkindale, D. R. (1976). Managing the advertising process. Saxon House.

Cita Chicago Style (17a ed.)

Kennedy, S H., y David R. Corkindale. Managing the Advertising Process. Farnsborough: Saxon House, 1976.

Cita MLA (9a ed.)

Kennedy, S H., y David R. Corkindale. Managing the Advertising Process. Saxon House, 1976.