APA (7th ed.) Citation

Lawrence, R. J., & Thomas, M. J. (1971). Modern marketing management. Penguin.

Chicago Style (17th ed.) Citation

Lawrence, Raymond John, and Michael J. Thomas. Modern Marketing Management. [Harmondsworth]: Penguin, 1971.

MLA (9th ed.) Citation

Lawrence, Raymond John, and Michael J. Thomas. Modern Marketing Management. Penguin, 1971.