Karger, D. W., & Murdick, R. G. (1972). New product venture management. Gordon and Breach.
Chicago Style (17th ed.) CitationKarger, Delmar W., and Robert G. Murdick. New Product Venture Management. New York: Gordon and Breach, 1972.
MLA (9th ed.) CitationKarger, Delmar W., and Robert G. Murdick. New Product Venture Management. Gordon and Breach, 1972.
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