APA (7th ed.) Citation

Karger, D. W., & Murdick, R. G. (1972). New product venture management. Gordon and Breach.

Chicago Style (17th ed.) Citation

Karger, Delmar W., and Robert G. Murdick. New Product Venture Management. New York: Gordon and Breach, 1972.

MLA (9th ed.) Citation

Karger, Delmar W., and Robert G. Murdick. New Product Venture Management. Gordon and Breach, 1972.