Keegan, W. J. (1999). Global marketing management: Instructor's manual with test item file and transparency masters to accompany .. (6th ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKeegan, Warren J. Global Marketing Management: Instructor's Manual with Test Item File and Transparency Masters to Accompany .. 6th ed. Upper Saddle River, N.J: Prentice Hall, 1999.
MLA (9th ed.) CitationKeegan, Warren J. Global Marketing Management: Instructor's Manual with Test Item File and Transparency Masters to Accompany .. 6th ed. Prentice Hall, 1999.
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