APA (7th ed.) Citation

Lewis, H. G. (1974). The businessman's guide to advertising and sales promotion. Gregg and Community College Division, McGraw-Hill.

Chicago Style (17th ed.) Citation

Lewis, Herschell Gordon. The Businessman's Guide to Advertising and Sales Promotion. New York: Gregg and Community College Division, McGraw-Hill, 1974.

MLA (9th ed.) Citation

Lewis, Herschell Gordon. The Businessman's Guide to Advertising and Sales Promotion. Gregg and Community College Division, McGraw-Hill, 1974.