APA (7th ed.) Citation

Zaltman, G., Kaufman, I., & Kotler, P. (1972). Creating social change. Holt, Rinehart, and Winston.

Chicago Style (17th ed.) Citation

Zaltman, Gerald, Ira Kaufman, and Philip Kotler. Creating Social Change. New York: Holt, Rinehart, and Winston, 1972.

MLA (9th ed.) Citation

Zaltman, Gerald, et al. Creating Social Change. Holt, Rinehart, and Winston, 1972.