APA (7th ed.) Citation

Westing, J. H., & Albaum, G. S. (1975). Modern marketing thought / J. Howard Westing, Gerald Albaum (3rd ed.). Macmillan.

Chicago Style (17th ed.) Citation

Westing, John Howard, and Gerald S. Albaum. Modern Marketing Thought / J. Howard Westing, Gerald Albaum. 3rd ed. New York: Macmillan, 1975.

MLA (9th ed.) Citation

Westing, John Howard, and Gerald S. Albaum. Modern Marketing Thought / J. Howard Westing, Gerald Albaum. 3rd ed. Macmillan, 1975.