Consumer behavior instructor's manual and video guide to accompany ...

Bibliografske podrobnosti
Glavni avtor:	Schiffman, Leon G.
Drugi avtorji:	Kanuk, Leslie Lazar
Format:	Knjiga
Jezik:	English
Izdano:	Upper Saddle River N.J. Prentice-Hall c1997.
Izdaja:	6th ed.
Teme:	Consumer behavior. Motivation research (Marketing).