Marketing research an applied orientation : test item file to accompany ...

Détails bibliographiques
Auteur principal:	Malhotra, Naresh K.
Format:	Livre
Langue:	English
Publié:	Upper Saddle River, N.J. Prentice-Hall c1999.
Édition:	3rd ed.
Sujets:	Marketing research. Marketing research > Methodology.