Cita APA (7th ed.)

Lazer, W. (1971). Marketing management ; a systems perspective. Wiley.

Cita Chicago (17th ed.)

Lazer, William. Marketing Management ; a Systems Perspective. New York: Wiley, 1971.

Cita MLA (9th ed.)

Lazer, William. Marketing Management ; a Systems Perspective. Wiley, 1971.