APA (7th ed.) Citation

Kotler, P. (1974). Marketin decision making: A model building approach. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketin Decision Making: A Model Building Approach. London: Holt, Rinehart and Winston, 1974.

MLA (9th ed.) Citation

Kotler, Philip. Marketin Decision Making: A Model Building Approach. Holt, Rinehart and Winston, 1974.

Warning: These citations may not always be 100% accurate.