APA (7th ed.) Citation

Crane, E. (1972). Marketing communications: Decision-making as a process of interaction between buyer and seller (2nd ed.). Wiley.

Chicago Style (17th ed.) Citation

Crane, Edgar. Marketing Communications: Decision-making as a Process of Interaction Between Buyer and Seller. 2nd ed. New York: Wiley, 1972.

MLA (9th ed.) Citation

Crane, Edgar. Marketing Communications: Decision-making as a Process of Interaction Between Buyer and Seller. 2nd ed. Wiley, 1972.