APA (7th ed.) Citation

Skinner, R. N. (1972). Launching new products in competitive markets. Associated Business Programmes.

Chicago Style (17th ed.) Citation

Skinner, Richard N. Launching New Products in Competitive Markets. London: Associated Business Programmes, 1972.

MLA (9th ed.) Citation

Skinner, Richard N. Launching New Products in Competitive Markets. Associated Business Programmes, 1972.

Warning: These citations may not always be 100% accurate.