Rodger, L. W. (1973). Marketing concepts and strategies in the next decade. Associated Business Programmes.
Lua i Stíl Chicago (17ú heag.)Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. [London]: Associated Business Programmes, 1973.
Lua MLA (9ú heag.)Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. Associated Business Programmes, 1973.
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