APA (7th ed.) Citation

Rodger, L. W. (1973). Marketing concepts and strategies in the next decade. Associated Business Programmes.

Chicago Style (17th ed.) Citation

Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. [London]: Associated Business Programmes, 1973.

MLA (9th ed.) Citation

Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. Associated Business Programmes, 1973.