Cita APA (7th ed.)

Rodger, L. W. (1973). Marketing concepts and strategies in the next decade. Associated Business Programmes.

Cita Chicago (17th ed.)

Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. [London]: Associated Business Programmes, 1973.

Cita MLA (9th ed.)

Rodger, Leslie W. Marketing Concepts and Strategies in the Next Decade. Associated Business Programmes, 1973.