APA (7th ed.) Citation

Wright, J. S., Warner, D. S., & Winter, W. L. (1971). Advertising (3rd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Wright, John Sherman, Daniel S. Warner, and Willis L. Winter. Advertising. 3rd ed. New York: McGraw-Hill, 1971.

MLA (9th ed.) Citation

Wright, John Sherman, et al. Advertising. 3rd ed. McGraw-Hill, 1971.