APA (7th ed.) Citation

Still, R. R. 1., & Cundiff, E. W. (1972). Essentials of marketing. Prentice-Hall.

Chicago Style (17th ed.) Citation

Still, Richard Ralph 1921, and Edward W. Cundiff. Essentials of Marketing. Englewood Cliffs, N. J: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Still, Richard Ralph 1921, and Edward W. Cundiff. Essentials of Marketing. Prentice-Hall, 1972.