APA (7th ed.) Citation

Howard, J. A. (1973). Marketing management ; operating, strategic, and administrative (3rd ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

Howard, John A. Marketing Management ; Operating, Strategic, and Administrative. 3rd ed. Homewood, Ill: R. D. Irwin, 1973.

MLA (9th ed.) Citation

Howard, John A. Marketing Management ; Operating, Strategic, and Administrative. 3rd ed. R. D. Irwin, 1973.