APA (7th ed.) Citation

Gentry, D. L., & Shawver, D. L. (1964). Fundamentals of managerial marketing: A first course. Simmons-Boardman Pub.

Chicago Style (17th ed.) Citation

Gentry, Dwight L., and Donald L. Shawver. Fundamentals of Managerial Marketing: A First Course. New York: Simmons-Boardman Pub, 1964.

MLA (9th ed.) Citation

Gentry, Dwight L., and Donald L. Shawver. Fundamentals of Managerial Marketing: A First Course. Simmons-Boardman Pub, 1964.