Fisk, G. (1971). New essays in marketing theory. Allyn and Bacon.
Cita Chicago (17th ed.)Fisk, George. New Essays in Marketing Theory. Boston: Allyn and Bacon, 1971.
Cita MLA (9th ed.)Fisk, George. New Essays in Marketing Theory. Allyn and Bacon, 1971.
Atenció: Aquestes cites poden no estar 100% correctes.