Cita APA (7th ed.)

Fisk, G. (1971). New essays in marketing theory. Allyn and Bacon.

Cita Chicago (17th ed.)

Fisk, George. New Essays in Marketing Theory. Boston: Allyn and Bacon, 1971.

Cita MLA (9th ed.)

Fisk, George. New Essays in Marketing Theory. Allyn and Bacon, 1971.