APA (7th ed.) Citation

Fisk, G. (1971). New essays in marketing theory. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Fisk, George. New Essays in Marketing Theory. Boston: Allyn and Bacon, 1971.

MLA (9th ed.) Citation

Fisk, George. New Essays in Marketing Theory. Allyn and Bacon, 1971.