APA (7th ed.) Citation

Aaker, D. A. (1971). Multivariate analysis in marketing: Theory and application. Wadsworth Pub.

Chicago Style (17th ed.) Citation

Aaker, David A. Multivariate Analysis in Marketing: Theory and Application. Belmont, Calif: Wadsworth Pub, 1971.

MLA (9th ed.) Citation

Aaker, David A. Multivariate Analysis in Marketing: Theory and Application. Wadsworth Pub, 1971.

Warning: These citations may not always be 100% accurate.