Cita APA (7th ed.)

Enis, B. M., & Cox, K. K. (1969). Marketing classics ; a selection of influential articles. Allyn and Bacon.

Cita Chicago (17th ed.)

Enis, Ben M., i Keith Kohn Cox. Marketing Classics ; a Selection of Influential Articles. Boston: Allyn and Bacon, 1969.

Cita MLA (9th ed.)

Enis, Ben M., i Keith Kohn Cox. Marketing Classics ; a Selection of Influential Articles. Allyn and Bacon, 1969.