Gist, R. R. e. (1971). Marketing and society: A conceptual introduction. Holt.
Cita Chicago (17th ed.)Gist, Ronald R. ed. Marketing and Society: A Conceptual Introduction. New York: Holt, 1971.
Cita MLA (9th ed.)Gist, Ronald R. ed. Marketing and Society: A Conceptual Introduction. Holt, 1971.
Atenció: Aquestes cites poden no estar 100% correctes.