Cita APA (7th ed.)

Gist, R. R. e. (1971). Marketing and society: A conceptual introduction. Holt.

Cita Chicago (17th ed.)

Gist, Ronald R. ed. Marketing and Society: A Conceptual Introduction. New York: Holt, 1971.

Cita MLA (9th ed.)

Gist, Ronald R. ed. Marketing and Society: A Conceptual Introduction. Holt, 1971.