Cita APA (7th ed.)

Narver, J. C., & Savitt, R. (1971). Conceptual readings in the marketing economy / J. C. Narver [and] Ronald Savitt. Holt, Rinehart and Winston.

Cita Chicago (17th ed.)

Narver, John C., i Ronald Savitt. Conceptual Readings in the Marketing Economy / J. C. Narver [and] Ronald Savitt. New York: Holt, Rinehart and Winston, 1971.

Cita MLA (9th ed.)

Narver, John C., i Ronald Savitt. Conceptual Readings in the Marketing Economy / J. C. Narver [and] Ronald Savitt. Holt, Rinehart and Winston, 1971.