APA (7th ed.) Citation

Narver, J. C., & Savitt, R. (1971). Conceptual readings in the marketing economy / J. C. Narver [and] Ronald Savitt. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Narver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy / J. C. Narver [and] Ronald Savitt. New York: Holt, Rinehart and Winston, 1971.

MLA (9th ed.) Citation

Narver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy / J. C. Narver [and] Ronald Savitt. Holt, Rinehart and Winston, 1971.