Cita APA (7a ed.)

Luick, J. F., & Ziegler, W. L. (1968). Sales promotion and modern merchandising. McGraw-Hill.

Cita Chicago Style (17a ed.)

Luick, John F., y William Lee Ziegler. Sales Promotion and Modern Merchandising. New York: McGraw-Hill, 1968.

Cita MLA (9a ed.)

Luick, John F., y William Lee Ziegler. Sales Promotion and Modern Merchandising. McGraw-Hill, 1968.