APA (7th ed.) Citation

Luick, J. F., & Ziegler, W. L. (1968). Sales promotion and modern merchandising. McGraw-Hill.

Chicago Style (17th ed.) Citation

Luick, John F., and William Lee Ziegler. Sales Promotion and Modern Merchandising. New York: McGraw-Hill, 1968.

MLA (9th ed.) Citation

Luick, John F., and William Lee Ziegler. Sales Promotion and Modern Merchandising. McGraw-Hill, 1968.