An econometric approach to a marketing decision model / R. E. Frank and William F. Massy

An econometric approach to a marketing decision model / R. E. Frank and William F. Massy

Bibliographic Details
Main Author: Frank, Ronald Edward, 1933-
Format: Book
Language:English
Published: Cambridge, Mass. MIT Press [c1971]
Subjects:
I. Massy, William F., joint auth.
II. Title.
Marketing > Mathematical models.